Breast Cancer Awareness Month is an annual observance held in the month of October. It is intended to raise awareness about breast cancer, one of the most common cancers among women in the United States.
The balloon industry is an industry where breast cancer is a topic that perturbs many mainly because it is an industry pioneered by many women. In Gemar USA we commemorate all victims of breast cancer and would like to shed light on the efforts that the Gemar family make in order to honor all victims. Gemar vendor, The balloon People Bahamas, led by creative director and CEO, Cecile Williams-Bethel, made a decoration to honor those victims. Cecile states that by building a bear made out of balloons called “Hope” it was not a sculpture that was ordered by a client but rather Hope was born out of a desire to use their talents to do something unusual to bring awareness to breast cancer.
Cecile is no stranger to this disease, breast cancer affected two of her family members. So when Cecile heard about two fun run fundraisers in The Bahamas that were happening during the first Saturday in October, she thought this would be a great opportunity to raise awareness with Hope the balloon teddy bear! Hope also joined another organization who is bringing awareness to cancer through their own fun run fundraisers. During the last weeks of October Hope will be hanging out in the concession area of a local cinema complex.
Cecile wishes to transmit a message through this decoration to those affected by breast cancer. “We each make a decision to be proactive in our fight against breast cancer. Go and get your mammogram as recommended by your doctor. Examine your breast frequently and if you feel something usual, take action. And to those who have felt the sting of Breast cancer, Hope is a keyword in your struggle. Don’t give up but rather keep the faith because God has you in the palm of His hands. We love you and we’re praying for you.”
October is a time to reflect. Whether you wear a pink ribbon or participate in a local walk or run, it’s important to honor the brave souls who have been victims of this disease.