A story spanning
more than a century
Angelo Rocca, the founder of the first Italian balloon manufacturer was born in 1884. At just 4 years old his passion was ignited when he emigrated to France with his family to help his brother-in- law, a successful balloon artisan.
As a young man he started off as a street vendor, but he was soon promoted to production assistant. By 15 he was managing the balloon workshop that supplied the most exclusive shops in Marseille.
At the tender age of 18, Angelo returned to his homeland, a small village called Casalvieri in Italy. Here he founded the first Italian company to manufacture latex balloons.
A flying start to the 20th Century
Genesio, one of Angelo’s sons, founded his own company in 1953 called “Ditta Genesio Rocca”. He successfully transformed balloon production by growing it to an industrial scale.
In 1970 Genesio built the first factory covering a surface of 1000m 2 and purchased the first automatic dipping line to manufacture latex balloonste